Why Experiential Marketing?

Consider the following:

• Online News and Publications
• E-mail Newsletters
• Social Networks
• Mp3 Players
• Satellite Radio
• DVR
• TiVo
• On Demand
• Cell Phones
• PDA’s

Paper is dead. Radio is dead. Television is dead. Telemarketers have no chance.

The 21-35 age demographic:

• Is on the move.
• Has a short attention span.
• Ignores traditional advertising methods.
• Is completely wired: at home, at work, in every way.

The average consumer is bombarded with 3,000 messages a day. With everyone shouting all the time, the same strategies are no longer working.

The core purpose of developing marketing plans and marketing strategies is to get people to talk. Nothing is faster, more reliable, or more trustworthy then word-of-mouth advertising. By engaging young consumers, person-to-person, giving them on-the-spot options, and allowing them to give instant feedback, you start brand relationships.  Taking the step from a logo to a loyal friend should be every company’s long term goal.